We investigated the issue, and discovered that one of our vendors inserted this as part of the design without authorization. It was brought to our attention that a graphic appears on one of our Transformers figures that, when translated from Cybertonian letters to English, spells out MAGA. It's something they could point to later and say "I made this toy say this and nobody ever found out." Except we did. Someone somewhere along the way probably thought it would be hilarious to sneak something inflammatory under the radar in a form where most people would never catch it. An inappropriate one given the setting, but still. But the whole time, I had felt like this must have been someone's joke.
#AUTOBOT JAZZ POLITICAL FULL#
Like I said, there's been a lot of critical response to this since it came out not even a full day ago yet. I wanted help figuring out what kind of message or reference got added to Jazz for just the hardcores with too much time on their hands (like me! :D) to catch. This is the thing I do to help me get away and stop thinking about the realities of today's world, so the very last thing I want is to pull any of that in here with me. I try my hardest to keep politics away from my toy nerd hobbies. jzu4toOHIb- Chris NovemIt's probably easy for a lot of people to look at where this is right now and assume that I shared that originally (and Gherkin finished the translation) in order to make some kind of political statement, or stir up trouble "for the lols" or whatever. Why do you put Cybertronic text on here so small it can't even render clearly? The only letter I can clearly make out is A. That was around when Gizmodo had somehow picked up the story, and it was clear this was not going away nearly as soon as I'd hoped. I acknowledged on at least one platform that I was the origin point of the photo, but mostly chose not to really engage with it. I saw this come up on some of the communities I frequent, and the response ranged as one might expect, with even some extreme points of view considering boycotting further Hasbro Transformers releases on the belief that this was sanctioned. And then a lot of thoughts went through my mind.įoremost among them being, "I don't want to call more attention to this." Sadly this is the internet and we rarely actually get to make those decisions. One of my mutuals, was the first to make the leap as to the part I couldn't work out. So since I am friends with many sharper eyes and more knowledgeable fans in my social media circle, I took to Twitter for some help in figuring out the message. I thought I was able to pick out a couple of them, but I hit a wall. The thing is, so tiny was this rendered that the finer details of all the characters blended together and became harder to distinguish blobs. I took a photo as close up as I could with my phone and set out to try to decode it. Hard to really make out, but I was pretty sure they were one of the Cybertronic font types that sometimes appear on the toys as easter egg kind of content. Regular readers of the site here will know I do toy reviews and galleries, so it was in the act of examining the new Jazz for an upcoming review that I noticed on a tiny bit of tampograph work (just a few millimeters across) that there was some little squiggles. But, we all know where that can lead you.
What you may not know is, I'm the one who took that original photo, with only the best of intentions. One notable use was on Titans Return Seaspray where it was used to inscribe the name Alana inside the forearms, referencing Seaspray's love interest from an episode of the G1 cartoon. It's a font whose development is credited to longtime super-fan Jim Sorenson, and which has been used on Transformers toys here and there for a while now. If you read Gizmodo, or know people that do, you probably heard about a photo of a small piece of deco work on the brand new Power of The Primes Jazz, which says in a Cybertronic font "MAGA".
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